Corporate Podcasting

How can podcasting help your business and what is it?

Podcasting is like having your very own radio program. A podcast is like a radio program delivered through the internet. A podcast is a regular event that internet users subscribe to and in the business sense may include any mix of corporate audio messages, interviews with people in your industry both inside and outside your company and incidental music providing links and background colour to your podcast.

Podcasting is defined as narrowcasting, not broadcasting, which means you can deliver closely targeted content to interested parties and they choose to subscribe to your podcast. Your audience can choose when they listen to your message, so you can be sure that they want to hear it. This receptive listening leads to greater retention of information.

By creating a series of regular podcasts, you will build a loyal audience that looks forward to hearing each episode.

Go to our blog to listen to a Talk'N Communications podcast

In general people remember only 10% of what they read, 20% of what they hear and as much as 50% of what they read and hear so by adding a podcast to your communications mix increases your chances of effectively communicating the messages you wish to get to your audience.

You can boost your chances of successful communications thus gaining a competitive edge by including this exciting new format to your web communications.

Talk'N Communications is a podcast consulting, design and production company that will work with you to create unique web communications initiatives.

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