Audio Stream & Podcast Production Consultancy
Corporate web communications have traditionally only utilised written word and graphic communications to engage their audience. Web visitors quickly scan a web page for visual clues to items that interest them. If they don't quickly find the visual clue to what they are searching for they click and move on somewhere else.
In order to convey your message effectively communicators need to capture and hold the attention of web visitors long enough to engage them with their message. Communication is the process of establishing a commonness or oneness of thought between a sender and a receiver.
Communications fall into three general categories:
- Visual - Conveyance of ideas and information by graphic or written word
- Oral - The use of spoken words
- Kinetic - Touch and movement, commonly referred to as non-verbal communication
Your best communication methods succeed in putting across the right message in a clear, unambiguous way that cuts through the noise and gets noticed by your target audience at minimal cost. Good communicators succeed in choosing the best medium of communication for the particular purpose in mind.
You can increase your chances of successful communication by using more than one method. Communications theorists have divided people into eye or ear, visual and aural.
In general people remember only 10% of what they read, 20% of what they hear and as much as 50% of what they read and hear. Boost your chances of successful communications by adding audio messages to your communication mix.
Talk'N Communications will assist you to effectively communicate your message to your audience, enhance your relationship building and the receptiveness of your audience to your message.